What I learnt from badass making user awesome

This is in continuation to Badass Making users awesome review I wrote a while ago. Though the book dealt with how you being a creator can make your users awesome, I went on to watch other talks of Kathy on the same subject.

badass-making- users-awesome

  1. Making Badass Developers
  2. Creating Passionate Users
  3. Building the minimum Badass User Business of Software
  4. Creating Passionate Users Wordcamp 2008
  5. The Secrets of the Whisperers

Key things I learnt from this book were deliberate practice and cognitive leaks. I could see this being stressed on all her talks.

To make users advance from beginner to expert, it takes
1. Better practice with feedback.
2. Developing an appetite for deep perceptual knowledge and skills through high-quantity and high quality.
3. Dealing with cognitive resource leaks.

Better practice with feedback

I’d perceived practice as long, hard session of doing the repeated task. No matter even if I’m bored, I did things for the sake of doing to better at it. Repeated task breed mediocrity and boredom. It makes things permanent and locks in whatever is practiced. I started to do things without consciously involving on it. Kathy has dealt that behavior in detail on why it is important to move tasks from half assed skill to half a skill.

Peter norvig also describes how a deliberate practice is important to improve one’s skill in his classic Teach Yourself Programming in Ten Years

Researchers (Bloom (1985), Bryan & Harter (1899), Hayes (1989), Simmon & Chase (1973)) have shown it takes about ten years to develop expertise in any of a wide variety of areas, including chess playing, music composition, telegraph operation, painting, piano playing, swimming, tennis, and research in neuropsychology and topology. The key is deliberative practice: not just doing it again and again, but challenging yourself with a task that is just beyond your current ability, trying it, analyzing your performance while and after doing it, and correcting any mistakes. Then repeat. And repeat again. There appear to be no real shortcuts: even Mozart, who was a musical prodigy at age 4, took 13 more years before he began to produce world-class music. In another genre, the Beatles seemed to burst onto the scene with a string of #1 hits and an appearance on the Ed Sullivan show in 1964. But they had been playing small clubs in Liverpool and Hamburg since 1957, and while they had mass appeal early on, their first great critical success, Sgt. Peppers, was released in 1967. Malcolm Gladwell has popularized the idea, although he concentrates on 10,000 hours rather than 10 years.

We should constantly examine our Mastered bucket, and start looking for a scope to better. If I see in retrospective, I was doing the same things over and over again,yet expecting different results. I’ve already started working on it. A week ago, I too have made a switch to Webstorm as she confesses 🙂

Developing an appetite for deep perceptual knowledge and skills through high-quantity and high quality

In order to be an expert we need to take a different approach by watching/listening or being surrounded by experts. It is demonstrated through chicken sexing, perceptual learning in flight training anecdotes. Our brains recognizes a pattern on being exposed to such magnitude of high quality content. As a non native english speakers, I was made to read english daily to build my vocabulary. Up until now, I didn’t know of science behind it. I thought just being bombarded every day with English word could help me, but now I understand that there is more to it.

Dealing with cognitive resource leaks

If you’re creator interacting with people with everyday and has ability to impact their life, I highly recommend you to watch this 20 minute talk to understand cognitive leak. It certainly isn’t empathy. To me, it resembles brevity, sleek, and objectivism.

I, as a developer after reading this book have made a commitment to never plague my app with options, pre-configure defaults wherever possible and never drain precious cognitive resource of my users.

Thanks Kathy, for such a wonderful book.