If you are planning to starting a business and want to deliver a delightful customer experience, this should be your first read. This book will change your perception of customer servicing and importance of company culture once and for all.
Tony Hsieh takes us through his journey as an entrepreneur from selling buttons at age of 8 to zappos being acquired by amazon at valuation over $1.2 Bn in 2009.
He honestly explains the mistakes he has made during LinkExchange, (his previous venture) and struggles he faced everyday in making zappos cash positive.
Following sections from the book are must read.